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5 Lessons Sport Can Learn From the Fitness Industry

5 Lessons Sport Can Learn From the Fitness Industry


Why Your Digital Member Experience Doesn't End at Registration

5 Lessons Sport Can Learn From the Fitness Industry

Historically, the digital customer experience was thought of as your registrations platform, but the fitness industry has been rapidly moving to update their offering as to a hybrid in person and digital offering, maximising both guest experiences and your revenue opportunities.


Here are 5 lessons sport can learn from the fitness industry:

1.  Your digital customer experience isn’t the same as registration

Australian’s are fast becoming more accustomed to technology, however the challenge of people living busy lives remains. The Fitness Industry has maximised this by integrating their technology platforms into one solution – from registration, to attendance management and communications, making their technology platforms easy for members to use. The same technology manages everything from registration, to communications and attendance management.


2.  Automation: making your life easier

Look, we hear you. The last thing you need is one more thing to organise.

Automated technology (think easy program uploads, automated fixture generators or automated registration reminders) can improve efficiency for sporting administrators.


3.  In person participation and digital training can work harmoniously together

Digital and in person training are best when they complement each other.

At home skills-based fitness programs are a great way to get your teams training prior to the season start, giving you an advantage over other clubs.


4.  Tailor your programs to the skill level of your members

The fitness industry is known for adapting their programs to attract new participants. They also make their programs fun - leveraging the key drivers for sport participation from the AusPlay research.


5.  A community is built on connections  

You will never replace in-person connection and that is something that small group trainings leverage. The sporting industry can optimise the growth of their club network by consolidating communications into one platform and deepening conversations. Sharing more photos and videos of game days and fostering communications between teams will further increase your member loyalty.

TryThis offers an easy-to-use integrated end to end technology platform, reach out to us to find out how this can improve your organisations efficiency and maximise your member experience.